Berkshire Hathaway HomeServices named Real Estate Agency Brand of the Year
Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, announced March 19 that it was named Real Estate Agency Brand of the Year in the 26th annual Harris Poll EquiTrend study.
Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements. The study was based on opinions of more than 40,000 U.S. consumers surveyed online earlier this year.
“This recognition has really affirmed our belief that we made the correct decision when we transitioned from Prudential Real Estate to Berkshire Hathaway HomeServices,” said Andrew Ratner, vice president of Gallo Realty. “The strength of the new Berkshire Hathaway brand, combined with the local strength that our company has attained in the last 35 years, is a winning combination that can’t be beaten.”
The brand received the highest numerical equity score among large real estate brands included in the 2014 Harris Poll EquiTrend study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.
Berkshire Hathaway HomeServices, which transitioned its first affiliates in September 2013, has grown exponentially with independently owned brokerages operating across America. Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate agency brands included in the 2014 Harris Poll EquiTrend study, which is based on opinions of 41,806 U.S. consumers ages 15 and over surveyed online Jan. 3 through Jan. 31 this year.
Berkshire Hathaway HomeServices Gallo Realty is an award-winning, full-service real estate firm that has been serving the resort region since 1979. The firm has three main offices, in Lewes, Rehoboth Beach, and Bethany Beach, with two satellite locations in the Lewes area. The company is independently owned and operated. Visit www.GoToGallo.com for details.