Cape Gazette

Blooming Boutique
107 2nd St
Lewes, DE 19958
Phone: 302-644-4052
Hours: Sun - Fri: 10-5, Sat: 10-6
Fax: 302-644-2463

Michiko Seto

Michiko Seto, a Jersey Shore native, founded Blooming Boutique. She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor's Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in management positions in retail, banking and direct sales. From summer jobs to post graduation experiences, the dream unfolded.

While on vacation in 2004, Michiko Seto happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.

A Growing Business

Michiko Seto's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and has now grown into 9 stores. Blooming Boutique has 5 locations Bethany Beach, Milford, Lewes & Rehoboth Beach with Blooming Boutique Too - a jewelry store as well. Milford Gifts & Lewes Gifts – gift shops, Treasures in Lewes – sterling silver jewelry and home décor and our newest store Del-A-Wear – Lewes & Delaware apparel, accessories and gifts.

Over the years Blooming Boutique has moved into larger locations which has allowed Blooming Boutique to expand the product lines carried. All stores now carry the following interchangeable jewelry lines- Trollbeads, Chamilia, Kameleon, My Beach Bead and Blooming Boutique's own Delaware Beach Beads. In addition to handbags, shoes including the largest selection of Lindsay Phillips interchangeable shoes, costume jewelry and many accessories, Blooming Boutique has expanded in fashion. Blooming Boutique now carries resort wear in all sizes including petites all year in their stores including I Can Too, Mud Pie, Bali Batik, Zen Knits, Margarita, Southern Lady, Links and their own Blooming Boutique label of clothes with many lines being made in the USA, offering petites for women under 5’4” and sizes ranging from x-small to 3x.

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at BB.


Stop in today to see what's Blooming at Blooming Boutique!

Other Locations
Bethany Beach
33548 Market Place at Sea Colony
Bethany Beach DE 19930
Hours: Sun - Fri 10-5, Sat 10-5
Phone: 302-541-4119
Fax: 302-541-4099

Rehoboth Beach
216 Rehoboth Ave.
Rehoboth Beach DE 19971
Hours: Mon - Fri: 10-5, Sat: 10-6, Sun: 10-5
Phone: 302-226-3300
Fax: 302-226-1216

42 North Walnut Street
Milford DE 19963
Hours: Mon - Sat 10-5, Closed Sunday
Phone: 302-422-8450
Fax: 302-422-8451

Blooming Boutique Too
216-B Rehoboth Avenue
Rehoboth Beach DE 19971
Hours: Mon - Fri:10-5, Sat:10-6, Sun: 10-5
Phone: 302-226-1900
Trollbeads “Deep Ocean” Trunk Show at Blooming Boutique

All four locations of Blooming Boutique will be hosting a Trollbeads Trunk Show on June, 3-5. The trunk show will be focused on Trollbeads’ newest Summer collection release which features a “Deep Ocean” glass bead which looks just like a tiny three dimensional aquarium! This limited edition bead ...
Graduation Gifts while you wait!

Don't be overwhelmed by graduation gift giving...let us do the work for you! We can customize tumblers, flip flops, wine glasses and more with school colors, names, monograms, and initials! Ready while you wait! Stop in to Blooming Boutique Accessories, 102 Savannah Road, today and let us do the ...
New MantraBands have Arrived!

We've just received a large shipment of MantraBands.Our selection includes: Live in the Moment, Mind Over Matter, Breathe, Not all who wander are lost, Forever Friends, It is what it is, You are my Sunshine, Enjoy the Journey, Blessed, Dream Believe Achieve, Let it go, Everything happens for a ...
Uno de 50 featured by Treasures in Lewes this Saturday, ...

Rain or shine – stop by Treasures this Saturday to see the collection of Uno de 50 jewelry. Enjoy light refreshments and enter to win 1 of 3 Uno de 50 pieces with any purchase. Also, there will be a free keychain with purchase while supplies last. Uno de 50 was founded in the late 1990’s with ...
Blooming Boutique Celebrates Mother’s Day

Blooming Boutique will be celebrating Mother’s Day this weekend with amazing free gifts for Trollbeads and Kameleon purchases. We’ll also have wine and candies in the store, so if you’re shopping for Mom or yourself, it is sure to be a good time! Trollbeads is an innovative jewelry concept that ...
Trollbeads At The Beach
Trollbeads At The Beach Specials (Video by: WBOC)
Superstars in Business Award Winner
Congratulations to Micha and Blooming Boutique for Small Business of the Year! (Video by: Content Delaware)
Micha was on WBOC talking about Trollbeads!
Trollbeads & Chamilia Beads
More Photos... Delaware Beads
More Photos...

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