Cape Gazette

Blooming Boutique
107 Second St.
Lewes, DE 19958
Phone: 302-644-4052
Hours: Sun 10-7, Mon - Sat 10-9
Fax: 302-644-2463

Michiko Seto

Michiko Seto, a Jersey Shore native, founded Blooming Boutique. She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor's Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in management positions in retail, banking and direct sales. From summer jobs to post graduation experiences, the dream unfolded.

While on vacation in 2004, Michiko Seto happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.

A Growing Business

Michiko Seto's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and has now grown into 8 stores. Blooming Boutique has 4 locations Bethany Beach, Rehoboth Beach, Milford & Lewes. Milford Gifts & Lewes Gifts – gift shops, Treasures in Lewes – sterling silver jewelry and home décor and our newest store Del-A-Wear – Lewes & Delaware apparel, accessories and gifts.

Over the years Blooming Boutique has moved into larger locations which has allowed Blooming Boutique to expand the product lines carried. All stores now carry the following interchangeable jewelry lines- Trollbeads, Chamilia, Kameleon, My Beach Bead and Blooming Boutique's own Delaware Beach Beads. In addition to handbags, shoes including the largest selection of Lindsay Phillips interchangeable shoes, costume jewelry and many accessories, Blooming Boutique has expanded in fashion. Blooming Boutique now carries resort wear in all sizes including petites all year in their stores including I Can Too, Mud Pie, Bali Batik, Zen Knits, Margarita, Southern Lady, Links and their own Blooming Boutique label of clothes with many lines being made in the USA, offering petites for women under 5’4” and sizes ranging from x-small to 3x..

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at BB.


Stop in today to see what's Blooming at Blooming Boutique!

Other Locations
Bethany Beach
33548 Market Place at Sea Colony
Bethany Beach DE 19930
Hours: Daily 10-9
Phone: 302-541-4119
Fax: 302-541-4099

Rehoboth Beach
216 Rehoboth Ave.
Rehoboth Beach DE 19971
Hours: Daily 10-10
Phone: 302-226-3300
Fax: 302-226-1216

42 North Walnut Street
Milford DE 19963
Hours: Mon - Sat 10-5, Closed Sunday
Phone: 302-422-8450
Fax: 302-422-8451

Blooming Boutique is Hosting a Trollbeads at the Beach ...

PRESS RELEASE – For Immediate Release Blooming Boutique is Hosting a Trollbeads at the Beach Spring Fling Festival! Contact: Michiko Seto (owner) Blooming Boutique 302-644-4052 Blooming Boutique in Lewes is hosting a TROLLBEADS AT THE BEACH Spring Fling Festival in Lewes, Delaware on March ...
Annual Chocolate Party in Lewes

FOR IMMEDIATE RELEASE PROGRESSIVE CHOCOLATE PARTY At Blooming Boutique, Treasures, Lewes Gifts & Lewes Wear Saturday & Sunday, January 18th & 19th from 10 to 5 p.m, Blooming Boutique, Lewes Gifts, Treasures & the newest location - Lewes Wear all located in downtown Lewes on Second Street & ...
Blooming Boutique Launches X by Trollbeads

PRESS RELEASE - For Immediate Release Blooming Boutique Launches X by Trollbeads Jewelry Gets Personal with the launch of X by Trollbeads! Contact: Michiko Seto (owner) Blooming Boutique 302-644-4052 Blooming Boutique in Lewes & Rehoboth are now carrying the new X by Trollbeads that launched ...
Blooming Boutique to host Trollbeads Festival in ...

Blooming Boutique Hosting the first Trollbeads at the Beach Event! A 3 Day Mid-Atlantic Festival to Celebrate Everything Trollbeads CONTACT: Michiko Seto (owner) Blooming Boutique 302-644-4052 Blooming Boutique in Lewes is hosting the first annual TROLLBEADS AT THE BEACH, A Mid-Atlantic ...
Treasures In Lewes Grand Opening!

PRESS RELEASE – For Immediate Release Treasures Celebrates Grand Opening New Downtown Retailer offers Sterling Silver Jewelry, Home Décor and More! Contact: Michiko Seto (owner) Treasures 302-644-1660 Treasures is pleased to announce its Grand Opening at 116 2nd St. Lewes, DE in ...
Trollbeads At The Beach
Trollbeads At The Beach Specials (Video by: WBOC)
Superstars in Business Award Winner
Congratulations to Micha and Blooming Boutique for Small Business of the Year! (Video by: Content Delaware)
Micha was on WBOC talking about Trollbeads!
Trollbeads & Chamilia Beads
More Photos... Delaware Beads
More Photos...