Cape Gazette

Blooming Boutique
107 2nd St
Lewes, DE 19958
Phone: 302-644-4052
Hours: Sun - Fri: 10-5, Sat: 10-6
Fax: 302-644-2463

Michiko Seto

Michiko Seto, a Jersey Shore native, founded Blooming Boutique. She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor's Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in management positions in retail, banking and direct sales. From summer jobs to post graduation experiences, the dream unfolded.

While on vacation in 2004, Michiko Seto happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.

A Growing Business

Michiko Seto's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and has now grown into 9 stores. Blooming Boutique has 5 locations Bethany Beach, Milford, Lewes & Rehoboth Beach with Blooming Boutique Too - a jewelry store as well. Milford Gifts & Lewes Gifts – gift shops, Treasures in Lewes – sterling silver jewelry and home décor and our newest store Del-A-Wear – Lewes & Delaware apparel, accessories and gifts.

Over the years Blooming Boutique has moved into larger locations which has allowed Blooming Boutique to expand the product lines carried. All stores now carry the following interchangeable jewelry lines- Trollbeads, Chamilia, Kameleon, My Beach Bead and Blooming Boutique's own Delaware Beach Beads. In addition to handbags, shoes including the largest selection of Lindsay Phillips interchangeable shoes, costume jewelry and many accessories, Blooming Boutique has expanded in fashion. Blooming Boutique now carries resort wear in all sizes including petites all year in their stores including I Can Too, Mud Pie, Bali Batik, Zen Knits, Margarita, Southern Lady, Links and their own Blooming Boutique label of clothes with many lines being made in the USA, offering petites for women under 5’4” and sizes ranging from x-small to 3x.

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at BB.


Stop in today to see what's Blooming at Blooming Boutique!

Other Locations
Bethany Beach
33548 Market Place at Sea Colony
Bethany Beach DE 19930
Hours: Sun - Fri 10-5, Sat 10-5
Phone: 302-541-4119
Fax: 302-541-4099

Rehoboth Beach
216 Rehoboth Ave.
Rehoboth Beach DE 19971
Hours: Mon - Fri: 10-5, Sat: 10-6, Sun: 10-5
Phone: 302-226-3300
Fax: 302-226-1216

42 North Walnut Street
Milford DE 19963
Hours: Mon - Sat 10-5, Closed Sunday
Phone: 302-422-8450
Fax: 302-422-8451

Blooming Boutique Too
216-B Rehoboth Avenue
Rehoboth Beach DE 19971
Hours: Mon - Fri:10-5, Sat:10-6, Sun: 10-5
Phone: 302-226-1900
Blooming Boutique Hosts First Elfbeads Event August ...

Blooming Boutique is hosting their first ever Elfbeads event August 21 - 22! Like all Blooming Boutique events, you can expect great food, festive cocktails, and great shopping! There will be over a thousand Elfbeads available at the event, in addition to two event exclusive designs! There will ...
Wear the beach!

There’s no better way to remember your time at the beach than with a Delaware beach bangle. Warning: Wearing your Delaware beach bangle may trigger thoughts of sunshine, sandy toes, crashing waves, and laughter. Purchase any Delaware beach bangle and receive a FREE polishing cloth! Keep your ...
Hot enough?

Happy Hot Enough for Ya Day! With highs topping the 90s today, protect yourself with our Sun Savor Hats. The Sun Savor offers high fashion and casual simplicity with UPF sun protection. This hat features: Backless design for comfort while sitting in a chair, riding in the car, or lounging by the ...
Artists Scott Bouwens and Gail Moore Confirmed for ...

Blooming Boutique in Lewes is hosting the 5th TROLLBEADS AT THE BEACH, Artisan Festival in Lewes, Delaware on October 9th-11th. Owner, Micha Seto is proud that Blooming Boutique is one of the top five Trollbeads retailers in the United States! Trollbeads is an innovative jewelry concept that ...
Merry Christmas!

Merry Christmas (in July)! Celebrate Christmas in July with our Chamilia holiday gift sets. These one of a kind gift sets include unique holiday combinations that you won’t find anywhere else! Each gift set includes charms handpicked to maximize their beauty and complement one another. Start ...
Trollbeads At The Beach
Trollbeads At The Beach Specials (Video by: WBOC)
Superstars in Business Award Winner
Congratulations to Micha and Blooming Boutique for Small Business of the Year! (Video by: Content Delaware)
Micha was on WBOC talking about Trollbeads!
Trollbeads & Chamilia Beads
More Photos... Delaware Beads
More Photos...

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