Cape Gazette

Blooming Boutique
107 2nd St
Lewes, DE 19958
Phone: 302-644-4052
Hours: Sun - Fri: 10-5, Sat: 10-6
Fax: 302-644-2463

Michiko Seto

Michiko Seto, a Jersey Shore native, founded Blooming Boutique. She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor's Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in management positions in retail, banking and direct sales. From summer jobs to post graduation experiences, the dream unfolded.

While on vacation in 2004, Michiko Seto happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.

A Growing Business

Michiko Seto's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and has now grown into 9 stores. Blooming Boutique has 5 locations Bethany Beach, Milford, Lewes & Rehoboth Beach with Blooming Boutique Too - a jewelry store as well. Milford Gifts & Lewes Gifts – gift shops, Treasures in Lewes – sterling silver jewelry and home décor and our newest store Del-A-Wear – Lewes & Delaware apparel, accessories and gifts.

Over the years Blooming Boutique has moved into larger locations which has allowed Blooming Boutique to expand the product lines carried. All stores now carry the following interchangeable jewelry lines- Trollbeads, Chamilia, Kameleon, My Beach Bead and Blooming Boutique's own Delaware Beach Beads. In addition to handbags, shoes including the largest selection of Lindsay Phillips interchangeable shoes, costume jewelry and many accessories, Blooming Boutique has expanded in fashion. Blooming Boutique now carries resort wear in all sizes including petites all year in their stores including I Can Too, Mud Pie, Bali Batik, Zen Knits, Margarita, Southern Lady, Links and their own Blooming Boutique label of clothes with many lines being made in the USA, offering petites for women under 5’4” and sizes ranging from x-small to 3x.

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at BB.


Stop in today to see what's Blooming at Blooming Boutique!

Other Locations
Bethany Beach
33548 Market Place at Sea Colony
Bethany Beach DE 19930
Hours: Sun - Fri 10-5, Sat 10-5
Phone: 302-541-4119
Fax: 302-541-4099

Rehoboth Beach
216 Rehoboth Ave.
Rehoboth Beach DE 19971
Hours: Mon - Fri: 10-5, Sat: 10-6, Sun: 10-5
Phone: 302-226-3300
Fax: 302-226-1216

42 North Walnut Street
Milford DE 19963
Hours: Mon - Sat 10-5, Closed Sunday
Phone: 302-422-8450
Fax: 302-422-8451

Blooming Boutique Too
216-B Rehoboth Avenue
Rehoboth Beach DE 19971
Hours: Mon - Fri:10-5, Sat:10-6, Sun: 10-5
Phone: 302-226-1900
Blooming Boutique Launches their New Website!

Owner Micha Seto is proud to announce Blooming Boutique’s grand re-opening of! Blooming Boutique online carries resort wear and other clothing including brands such as I Can Too, Zen Knits, PB&J, and Blooming Boutique private label. Many of these lines are made in the ...
Get 1 FREE Chamilia Charm when you Buy 3 on Blooming ...

Blooming Boutique’s dedicated Chamilia website, Blooming Boutique Charms will be offering a buy 3, get 1 FREE special on all regularly priced charms!!! No coupon code is required to receive the discount. Chamilia recently released a full line of new charms including 3 limited edition Murano ...
Blooming Boutique Hosting the Fourth Trollbeads at the ...

Blooming Boutique in Lewes is hosting the 4th TROLLBEADS AT THE BEACH, a Spring Fling Festival in Lewes, Delaware on April 10-12. Owner, Micha Seto is proud that Blooming Boutique is the largest Trollbeads dealer in the Mid-Atlantic region! Trollbeads is an innovative jewelry concept that tells ...
Blooming Boutique Extends Food Drive!

Blooming Boutique has extended their food drive for the Food Bank of Delaware at their 4 southern Delaware locations - Rehoboth, Lewes, Bethany,and Milford through the end of February! In return for bringing in items for the drive, customers receive a discount off their purchase (or future ...
Ti Sento Milano featured by Treasures in Lewes through ...

In early 2003 Ti Sento Milano launched its first collection of fashion jewelry. The collection consists of rings, bracelets, necklaces and earrings creating a look that is always feminine, classy, and fashionable. Ti Sento uses only 925 sterling silver encrusted with fabulous Cubic Zirconia that ...
Trollbeads At The Beach
Trollbeads At The Beach Specials (Video by: WBOC)
Superstars in Business Award Winner
Congratulations to Micha and Blooming Boutique for Small Business of the Year! (Video by: Content Delaware)
Micha was on WBOC talking about Trollbeads!
Trollbeads & Chamilia Beads
More Photos... Delaware Beads
More Photos...

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