A Growing Business!

Michiko Seto's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and the customer demand prompted the opening of a store farther south.

The second Blooming Boutique opened in Rehoboth Beach in April, 2007. Here, a larger store, allowed for the expansion of products to include flip flops, hats, popcorn shirts and other handbags. Soon the Lewes store expanded to include another small place on Second Street. This third Blooming Boutique opened April, 2008. This store allowed for shoe lines and costume jewelry to be added. With growth flourishing, Micha was approached by the owner of a new Retail/Condo building being built in Bethany Beach. Seizing the opportunity to bring uniqueness south, Blooming Boutique in Bethany Beach opened May, 2009.

In July, 2009, Micha continued to grow her business. The two small Lewes stores were combined into one large store at 118 Second Street, Lewes, Delaware. Rehoboth Beach moved to 216A Rehoboth Avenue which was much more convenient for customers. The Bethany Beach store, already feeling very small, acquired the space next door, doubling its size. Blooming Boutique expanded their product lines to include a full range of handbags, shoes, clothing, jewelry, beads and accessories.

With all the stores located in the resort areas, Micha decided to open a location 18 miles north so the local community had easy access in peak Summer months to Blooming Boutique, as well as, to offer a convenient location for our customers in Kent county. In August of 2010, Blooming Boutique opened at 40-42 N. Walnut Street in historic downtown Milford between Lou’s Bootery & Dolce’s Coffee Shop.

In the first quarter of 2011, many moves took place to increase the sizes of our stores. Rehoboth Beach relocated next door to 216 B & C Rehoboth Avenue to double the size of the store. In February, Blooming Boutique in Lewes moved to the largest store in town to 107 Second Street and then opened a gift shop at the old location 118 Second Street – Lewes Gifts. These moves have allowed Blooming Boutique to expand the product lines carried.

All stores now carry the following changeable jewelry lines – Trollbeads, Chamilia, Kameleon and Blooming Boutique;s own Delaware Beach Beads. In addition, to handbags, shoes, costume jewelry and many accessories, Blooming Boutique has expanded in fashion. Blooming Boutique now carries resort wear in all sizes all year in their stores including I Can Too, Mud Pie, Bali and Sun Moda, with many of the lines being made in the USA and Canada.

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at Blooming Boutique.

Stop in today to see what's Blooming at Blooming Boutique!