Michelle Obama highlights role of Girl Scout volunteers in video
First Lady Michelle Obama discusses the important role played by Girl Scout volunteers in a new video released by Girl Scouts of the USA, for which she serves as honorary national president. Every First Lady of the United States has served in this post since 1917, when First Lady Edith B. Wilson became the first honorary national president.
Obama’s video coincides with the launch of the organization’s new national campaign to increase recruitment of girl members and adult volunteers while highlighting the fun, excitement, and anticipation that are part of the Girl Scout experience.
The campaign captures the fun of Girl Scouting with the theme I Can’t Wait To… and girl-friendly grassroots promotions that will reach every community nationwide.
“Girl Scout volunteers can be moms, dads, aunts, uncles, grandparents, or anyone else looking to help girls in their community fulfill their boundless promise,” said Obama. “As a Girl Scout volunteer, you can show girls that anything is possible, and you can inspire them to dream bigger and go further than they ever even imagined.”
“This campaign brings Girl Scouting to life by highlighting everything our Movement can offer girls, and connecting our mission and values to their interests, energy, and excitement in a way that both girls and adults find engaging and fun,” said Anna Maria Chávez, CEO of Girl Scouts of the USA.