In 2012 email marketing outperformed both social and search when it came to converting prospects to new business -- and that trend is expected to continue this year.

If email marketing is one of your strategies for 2013, don't alienate your readers with poor content. Too many businesses make this mistake. Commit to creating content that prospects and clients want to strengthen their relationship with your business.

Need help brainstorming content ideas? Call the email experts at Hook PR Group, 302.858.5055.